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CSS is good for your Web site by: Plata and David Rosam de Paul are used the leaves of cascade connection of the style (CSS) within the HTML behind your Web site as way to control how each page appears and what elements in her seem. For example, you can use the CSS to make the titles in your copy a standard size through set of your site. The CSS has around been by several years and it leans by all important the today available of browsers, including the Internet Explorer for the PC and the Mac, Firefox, safari and opera. To use the CSS to control your Web site will give several advantages you: Pages makes your Web snappier more Using the CSS and writing your code of the HTML to the standards of phosphorus as “final transitory XHTML” or “XHTML” you can diminish “you render time” of your pages. This one is the time that takes between unloading the page and really to demonstrate it in the screen to your visitor of the Web site. When using the tables for the disposition - the traditional alternative to use the CSS - and the “source” mark with label to control how the text in the page watches, browsers has work much more to do before they demonstrate the page. To use the CSS and the appropriate DocType for the pages means that browser it knows what to hope of the code and that can exhibit it much more quickly. Actually, turning to a disposition based the standards of the CSS on a Web site of the reduced client the time almost took to the page the exhibition by a quarter of a second. Although this one is a very small amount of time, is more than enough to do that a sensation of the Web site much more snappy and responsiva, ayudándote gives a good impression to your potential clients. It makes your Web site faster bring up to date itself As well as the manufacture of your pages to exhibit more fast, CSS does easier to make global updates to your Web site. Opinion you are having a change of smaller importance in corporative image and wish all your changing titles of the page of blue to the green one. With the CSS to control how your titles watch, that means that changing to the color in a file and the whole site meticulous work demonstrates change - two rather that that having to correct each page in the site. This flexibility gives the opportunity you to do more with your Web site. Desear to demonstrate your aid for the red day of the nose? Once again a change of the file can put a small red nose next to all your heads, gives return to the red text and it even does the exhibition to you in an idiot typography. Daros returned again to normal for is the following day, again, a single change of the file. Good for the optimization of the Search Engine Because to use the CSS it clears portions of HTML of your pages whereas the disposition and the glance of the text are controlled through file of the CSS, it makes your much more prominent textual content within your HTML. This means that the spiders of the Search Engine can find your content easily textual, and that your content is exhibited generally in a block, rather that being divided in less legible pieces by the HTML hardly to fit it inside to your design. To use “correct semantic XHTML” - the labels of the title of the IE around the titles and the subtitles in your copy, and the labels in negrilla or forts around the content that you wish to emphasize - says to the motors search those words are most important in the page. This aid to elasticity the page a rise for the searches that match the words that are noticeable like more important this way. Aids in passing the act of the discrimination of the incapacity To use good CSS and XHTML do easy for people with incapacities to change to your pages the way that can need for the easy reading. This can be with the increase or diminish source as large as, or having to read it to them through a reader of the screen. Clean page codification that along with goes to use the CSS means that the readers of the screen can sail easily through your page and finds the content, giving a good experience to the users visually deteriorated. Using aids of the CSS and XHTML also you are satisfied to the BRITISH rules of the act of the discrimination of the incapacity for the Web site accessible. This one is an indirect effect valuable to use this class of codification and it does not take any time from additional development to be obedient. Aids that leaf through of diverse devices As well as readers of the screen which they help, to use the alternative devices of means of the CSS as the movable telephones and PDAs can demonstrate your content with effectiveness and easily. Although the present market in the west to leaf through the Web through moving bodies is small, is growing and using the CSS you can create a Web site that is easily viewable in these devices with little additional effort. For more people it uses them that it will be simple to turn your site to the work with the present or future devices. Disadvantages At the moment, browsers of the Web treat the CSS slightly differently, so when your Web site is created you can need more cross-browser slightly than test, and you will need to find a designer of the Web that understands how to construct a site in the CSS correctly. Most of the designers and of the professional revealers now the standards of the CSS are seeing the advantages create based sites, but it is worth making sure that any person that you use to make your Web site knows the CSS before beginning a project. But the disadvantages are small when they are compared to the immediate advantages and in course of a CSS-based Web site.

by: James Kendall

One thing that I have learned in over a decade developing web sites is that the 'Net is continually changing, and to keep up you need to change with it. One of the more recent developments in web design is the use of CSS and semantic markup. CSS and semantic web design has several benefits: clarity in code, browser and other web-enabled devices compatibility, seperation of content and presentation, smaller burden on bandwith, and better visibility to search engines.

Back in the day, we designed sites with tables and hacked those tables into doing things that they were never meant to do. The table tag was designed to display tabular data, not as a way to render the layout of a website. Unfortunately, a better alternative did not exist, so we used tables. This made for inefficient, slow loading sites with code that was very hard to read and maintain. defines sematic markup like this:

Sematic pages "supply information for Web search engines using web crawlers. This could be machine-readable information about the human-readable content of the document (such as the creator, title, description, etc., of the document) or it could be purely metadata representing a set of facts (such as resources and services elsewhere in the site). (Note that anything that can be identified with a Uniform Resource Identifier (URI) can be described, so the semantic web can reason about people, places, ideas, cats etc.)"

These days, hip designers and developers use CSS extensively to create beautiful, fully standards compliant sites. CSS-based layout allows us to develop sites that will degrade effectively--that is that they will be viewable on all types of devices such as PDA's, cell phones, T.V.'s--and will work correctly on devices that don't even exist yet as long as they are standards compliant.

Most importantly, developing sites with CSS allows us to effectively separate content and presentation. Have you ever looked at the source code of HTML pages that were created with a table-based layout and wondered "what the heck is going on here?" You see lots of opening and closing of tables and table rows all mixed together with textual content and graphics. With a clean, CSS-based layout you can create pages that are easily understood by looking at the source, making them easier to understand, maintain, and update. Look at the source of my company site http://www.vp3media.com and then look at the source code of this site that uses a tables based layout: http://webservices.org/. Big difference, huh?

If you have a site with high traffic, you can significantly reduce the amount of bandwdth used by transitioning from a table-based site to a CSS-based layout. If a visitor to your site doesn't have to load all of the code needed to render those tables and spacer gifs, you are transmiting less data.

CSS also offers search engine optimization benefits over tables. If you have a tables based business site that relys on Internet traffic to turn a profit or aquire new clients you will see real advantages by switching to CSS. When a search engine spiders your tables-based site, they retrieve a large amount of content that has nothing to do with you business. When search engines spiders a clean CSS-based site, the majority of content retrieved will be textual content that describes your business. The ratio of content-to-code is higher with CSS-based layouts.

We've all seen search engine descriptions that don't make any sense; that's because search engine spiders use a top down method for retrieving information. Whatever is topmost in your document, the search engines are going to think is the most important part of the document, and therefore should be used as the description. Since we seperate content and presentation with CSS, we can put the most important information at the top of a document no matter where it is actually displayed on the page. Try that with tables!

I hope this article gives you an overview of why it is important to transition from your current tables-based layout to a fully valid CSS implementation. If you don't have a web site, but are planning on launching one in the near future, make sure you tell your developers you want a CSS-based implementation.

by: Sebastian Schneider
Who is this for?

If you are a webmaster who is about to start his/her first online business or web site, you probably know that it is not that easy to get high traffic to your site. In fact, nowadays it takes a lot more work to be successful online, than it had been some years ago. The main factor that influences your success is that most business or web site owner do not know anything (useful) about search engine optimization (SEO) and/or search engine marketing (SEM). These terms are wide-spread, however, a lot of people just know of it as a way to get ranked high in the search engines.

There are tons of webmasters and web site owners who would like to know more about SEO strategies in order to kick start their business. If you have enough funds to hire a SEO company to do the promotional work for you, you would probably not sift through the internet and find out more about SEO, unless you are eager to learn more and more. So this article is mainly for those who start out with SEO and want to know more about the strategies to not only rank high in the search engines, but also prosper and do well in satisfying visitors or prospects.

Why do I need SEO & SEM to rank high?

The question is why businesses and web sites do need to promote their web sites well these days, unlike some years ago, when everyone was about to submit to a few of the established directories and was seeing an increase in traffic through spreading the word. The answer is: A few things have changed. The search engines have developed very complex algorithms in order to find relevant web sites and separate them from the non-relevant web sites. These algorithms are quite complicated and not revealed to anybody outside of the search engines.

The problem is that, in order to reach high ranking and traffic, you need to prove your web site to be trustworthy and relevant for the world. Relevance can be reached through search engine optimization, whereas trustworthiness is reached through the marketing and promotion of your web site to other relevant and related web sites. There are theories about a so-called sandbox or trustbox that is used by Google, however, they have never been confirmed to be existing to 100%. This sandbox theory claims that every new web site is put in a box for a specified probation period. While in the box the site is not ranked well and does not receive a PageRank. The trustbox theory claims that the probation period is more likely to be defined by trusted and relevant back links.

Whether one of these theories is real or not, fact is that you need to optimize your business for the search engines and then promote it. The main thought is that you should try to gain as many one-way links as possible. One-way links, also referred to as inbound links, are link that are directed to your site without your site to be linking back to that site. In past the so-called reciprocal links have been wide-spread in order to build your linking and prove your trustworthiness and/or relevance. However, these days, one-way links are more than appreciated and worth it!

How to approach? How to gain one-way links and kick start my business now?

This is a very complex topic and it is impossible to tell you about any existing and proved strategy at once. Nevertheless there are some easy but time consuming ways to kick start your business or web site. Before everything can begin, however, you should first optimize your website. There are some resources on the internet that tell you about optimization etc.

After you are done with it, promote your web site to (free) web directories first. Web directories provide you with one-way links without the need to link back to them. Well, in fact there are a lot of directories that require reciprocal links back, but these are not the ones you should submit to. Submit to SEO friendly free web directories first, apart from the Open Directory Project/DMOZ. Then after you have done this exhausting work, write quality articles and spread them. Be active in forums. Publish a blog relating to your area and regularly write in it to attract readers and prospects. These are one of the main sources for getting your first traffic and back links, which raise your PageRank.

Now go on and find out about the variety of mistakes you can do while optimizing and promoting: Over Optimization.